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TV Ratings: 2020 VMAs Draw 6.4 Million Total Viewers, Score Big on Social

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variety.com

Will Thorne Staff WriterThe 2020 MTV Video Music Awards performed pretty strongly in the ratings department, given the unprecedented COVID-19 circumstances.This year’s ceremony, hosted by “Hustlers” star Keke Palmer, was down only 5% on last year in terms of total linear viewership.

A total of 6.4 million viewers tuned in across MTV and the 12 other ViacomCBS brands on which it was simulcast, as opposed to 6.8 million last time around (that includes the pre-show, main show, post-show, and encores).

Those 12 other brands included the CW for the first time this year.However, in the social department is where the show sang its heart out.

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