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Sean Cunningham Brian Steinberg-Senior audience pandemic 2020 Fox Sean Cunningham Brian Steinberg-Senior

TV Networks Accuse Nielsen of ‘Blindsiding’ Fall Season

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variety.com
variety.comvariety.com:

Brian Steinberg Senior TV EditorViacomCBS, Walt Disney, Fox and other big TV companies say Nielsen, a company with an audience-measurement technology that usually helps the TV business, is going to hurt it come autumn.The big U.S.

media companies that pay the TV-ratings kingpin millions of dollars in fees every year believe Nielsen’s decision to delay adding so-called “out of home” viewers to its counting of national TV audiences could have a serious effect on the next TV season – at a time when the industry is facing some of its greatest challenge.“‘Blindsiding’ is perhaps the politest way of characterizing how under-communicated and contradictory this morning’s announced decision from Nielsen was,” said Sean Cunningham, CEO of the VAB,.

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