Celebs in News
Related Rumors
variety.com
Brian Steinberg-Senior
USA
audience
pandemic
information
Fox
Brian Steinberg-Senior
USA
Facing Backlash, Nielsen Reverses Delay of Out of Home Audience Measures
Reading now: 316
variety.com
variety.comBrian Steinberg Senior TV EditorDespite a pandemic that has forced many Americans to shelter at home, Nielsen will follow through on its plans to chase TV viewers in bars, hotels and offices, after allAfter meeting with a storm of criticism from TV networks, Nielsen is expected to reverse its recent decision to delay the inclusion of so-called “out of home” viewers in its tabulation of national TV ratings, a sign of just how important the measure is to some of the nation’s biggest traditional media companies.Nielsen held conversations Friday with several senior executives at top TV outlets, according to six people familiar with the matter.
Read more on variety.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Report this news
Related News
Celebrities
Locations