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‘Trolls World Tour’ Skipping Theaters — Sign of the Times or the New Normal?

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By Rebecca Rubin News Editor, Online When Universal’s “Trolls World Tour” lands on home entertainment platforms on Friday, it’ll mark the first major studio movie to skip its planned traditional theatrical release since the coronavirus outbreak forced cinemas to close.

The unprecedented move, going against perennial protocol in exhibition, has many in the entertainment industry wondering: is the bold bet a sign of the times, or a paradigm shift in Hollywood that will shatter theatrical windows? “The ‘Trolls World Tour’ release boils down to extraordinary measures under extraordinary circumstances,” said Jeff Bock, a media analyst with Exhibitor Relations.

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