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Rebecca Rubin
Los Angeles
Coronavirus
film
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Rebecca Rubin
Los Angeles
In the Age of Coronavirus, Even Movie Theaters Learn to Love Streaming
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variety.com
variety.comBy Rebecca Rubin News Editor, Online Greg Laemmle never thought he’d recommend anyone to stream a movie at home. The best way to watch a film, as any theater owner like Laemmle will tell you, is in a darkened cinema with a tub of popcorn at the ready.
But along with atomizing life as we know it, the coronavirus pandemic has entirely disrupted the business of showing motion pictures on the big screen.
There’s a great deal of ambiguity over when things will return to normal, and when activities like going to the movies can safely resume.
That has forced Laemmle, who runs a family-owned arthouse chain in Los Angeles, and other exhibitors to get creative to keep their industry alive at a time when they can’t operate conventionally. “Obviousl
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