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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Coronavirus Fallout May Redefine the Types of Movies That Play in Theaters
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variety.com
variety.comBy Rebecca Rubin News Editor, Online Movie theaters face an uncertain path ahead, but there’s a growing consensus that the theatrical distribution landscape will be forever changed once it’s safe for people to go to cinemas again.
John Stankey, chief operating officer of AT&T, the parent company of Warner Bros., predicts there could be a gravitational shift in consumer behavior and expectations when the coronavirus pandemic subsides. “We’re rethinking our theatrical model,” Stankey told investors Wednesday on an earnings call.
Under normal circumstances, middle tier movies — often based on original content and not part of an existing properties — were already struggling to make a profit at the box office.
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