Paris Hilton loves that trends "always come back". The 41-year-old star has loved the recent resurgence of Y2K fashion, describing the trend as "fun".
She said: "I love how fashion is never gone forever and trends always come back. " Paris recently launched her own online store, shop.
parishilton. com, and the TV star thinks it's a natural progression for her career. She told Glossy: "My fans are always asking me about my favourite shopping finds, from fashion to beauty to home decor and more, so it felt like a natural fit to curate my latest obsessions for everyone to enjoy with me. " Paris has also been an outspoken advocate for NFTs over recent months.
And the blonde beauty has been exploring ways to improve the shopping experience for her customers. She said: "I am absolutely exploring ideas around delivering unforgettable shopping experiences for my fans in the metaverse, so more to come there. " Earlier this year, meanwhile, Paris launched a collaboration with the eyewear brand Quay.
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