Brian Steinberg Senior TV EditorA new film created with Toyota sounds the turning of the ignition on a new venture from TelevisaUnivision aimed at generating more interest from advertisers for the company’s Spanish-language media offerings.Así Studios aims to produce inspirational films that speak to Spanish-speaking viewers and can appear across TelevisaUnivision’s linear, streaming, digital and audio properties.
The entity’s first creation, “Imparable: Ismael Guzmán, tells the story of a Texas man who has dedicated two decades of his life to helping the youth of East Austin play soccer.
It features the Toyota Tundra — Guzmán and his family have long driven the car — and will appear across the company’s holdings, including its ViX streaming hub and its TUDN Spanish-language sports network,., “We feel like there are a lot of stories about our audience that show the positive impact the have on America and those need to be told, and told by brands,” says Dan Riess, executive vice president and chief growth officer of U.S.
advertising at TelevisaUnivision, in an interivew. “A big of marketing now is making sure brands are helping and being constructive.”The company launches the studio just a few weeks ahead of the industry’s annual upfront, when U.S.
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