TikTok has struck short-term licensing deals with Universal Music Group, Sony Music and Warner Music Group, multiple sources tell Billboard, as the rapidly growing video-making app continues to establish itself in the music industry.
This means there won’t be any disruptions from the major labels pulling content in the near future, which is crucial for its growth at a time when more people are looking for ways to pass the time while the coronavirus pandemic has much of the world staying home.
Read more on billboard.com
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