Def Jam Leads the Major Labels in Social Media Reach; Here’s Why
Ellise Shafer editorWhen it comes to social media, Def Jam Recordings is No. 1.No, really — the Universal Music Group label boasts the largest number of followers on Instagram, Twitter, Facebook and YouTube as well as the highest engagement rate of the major labels, according to analytics gathered by Def Jam, beating Atlantic, Interscope, Columbia, Warner and Republic, among others.