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TikTok Breaks Ground With First Sports Team-Up, Aligning With UFC For Live Shows

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deadline.com
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TikTok and the UFC have set a multi-year partnership to deliver live, weekly programming to the social media outlet.It is the first partnership created jointly between a sports entity TikTok, which has exploded in popularity over the past couple of years.

The UFC, which draws a young fan base, ranks third among all sports leagues on TikTok, with 6.3 million followers. TikTok said last year it reached 100 million monthly active users in the U.S., up nearly tenfold since 2018.The companies will launch the partnership this week leading up to Saturday’s UFC fight.

Programming will take viewers behind the scenes of the mixed-martial arts circuit, with pre- and post-fight interviews and other coverage.

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