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There’s Nothing Virtual About Red-Hot Sundance Sales
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thewrap.comAlso Read: Sundance 2021: What Has Sold So Far, From 'CODA' to 'Flee' (Photos)“CODA” sparked a bidding war before Apple paid a record $25 million (Courtesy of Sundance Institute)For veterans of the festival, this year’s red-hot pace of early acquisitions was a throwback — especially since at last year’s festival, none of the major buzzy films had sold four days in. “A few years ago, it seemed like a lot of titles were gone by the end of opening weekend, but over the last few years, things have taken more time and sales have happened further into — and even sometimes weeks after — the festival,” one producer told TheWrap.But this year, the opening days of the festival have sparked some heated bidding wars, and many of the buzzy films,.
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