SXSW partnered with Amazon, Tribeca is in talks with YouTube (and 20 other festivals) to go virtual. So why are you underwhelmed?
By Peter Debruge Chief Film Critic On Monday, Amazon Prime launched a streaming version of the SXSW Film Festival, partnering with the Austin-based event to deliver a handful of movies free until May 6.
In theory, it’s a brilliant solution: Going virtual gives any cinephile access to the spring’s coolest pop-culture gathering — a gathering at which no one was actually able to gather this year, as SXSW became the first domino to fall in the still-cascading line of public events canceled by the coronavirus.
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