It seems impossible that there was ever a time before influencers, but in 2009 the idea of making a career from a blog was practically unheard of.
Chiara Ferragni launched her fashion blog, TheBlondeSalad, in 2009 and became one of the first influencers ever. She was ranked as number one in Forbes‘ Top Fashion Influencers list in 2021, beat out the royals to have the most influential wedding in 2018 and Hollywood Magazine reports her net worth to be $12 million (€10 million).
By 2015 Chiara was featured in the Harvard Business Review as its first case study on a fashion influencer. She has 25.3 million followers on her Instagram page where the Italian influencer shares literally every part of her life.
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