Todd Spangler NY Digital EditorAt this year’s Cannes Film Festival, heads will turn at a new May-December romance: TikTok, which is 6 years old, has hooked up with the venerable fest, now celebrating its 75th anniversary.How is it that Cannes — which, in years past, notoriously banned social-media posting from its famous red-carpeted steps — is now welcoming TikTok as one of its elite sponsors?
For the festival, the partnership is aimed at pulling Cannes forward into the 21st century, lending it a sheen of techno-hipness and ideally attracting younger film fans.
For TikTok, which boasts more than 1 billion monthly users worldwide, pairing with the Cannes Film Festival is an effort to show filmmakers that the app is more than just a place for teenagers to lip-sync to the latest viral dance craze.
According to Cannes Film Festival head Thierry Frémaux, the TikTok collab is part of the fest’s desire to diversify its audience. “We’re looking forward to sharing the most exciting and inspiring moments from the festival and seeing the festival reimagined through the lens of TikTok creators and its community,” he says.The 2022 Cannes Film Festival, set to run May 17-28, will provide TikTok users with exclusive livestreaming content from red carpets, as well as backstage moments and interviews with talent.
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