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Telemundo Touts World Cup Plans, Return of ‘Reina del Sur’ and ‘Senor de Los Cielos’

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variety.com

Cynthia Littleton Business EditorTelemundo is building its 2022-23 season lineup around the 2022 FIFA World Cup and the return of two of the Spanish-language outlet’s biggest star drama vehicles: Kate del Castillo in Season 3 of “La Reina del Sur” and Rafael Amaya rising from the dead for an eighth round of “El Señor de los Cielos.”The NBCUniversal-owned programmer also is stepping up investment in a range of multilingual content for the Peacock streaming platform.Telemundo will formally unveil its programming plans to advertisers and media buyers on Monday evening as the industry gathers in New York for the network upfront presentation.

Headlining the scripted side of the presentation is the return of hits “La Reina del Sur” (“The Queen of the South”) and “El Señor de los Cielos” (“Lord of the Skies”), which are both set in the world of Latin American drug trafficking.

The NBCU Spanish-language group will use the quadrennial soccer championship series to launch a host of new content, as well as dedicated World Cup streaming channel on Peacock for live coverage of matches and postgame wrap-ups, a daily roundtable show, highlights and interviews during the tournament that runs Nov.

21-Dec. 18 in Qatar.Telemundo has an unusual opportunity this time around with World Cup because the games were moved out of their typical mid-summer berth to late fall to avoid the scorching heat in the West Asian nation near Saudi Arabia.

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