Taylor Swift dropped her surprise eighth album ‘Folklore’, it felt like a very different prospect to her previous records. This was largely down to the new sonic world she explored, as she cast aside the glossy synth-pop of recent albums and embraced wistful indie-folk.
There were new collaborators, too, with The National‘s Aaron Dessner and Bon Iver joining Swift’s musical family.Yet another major difference was the way ‘Folklore’ was rolled out.
As Swift did a Beyoncé and shock released it, there wasn’t a huge build-up of several singles that came with accompanying music videos stuffed full of Easter eggs that reveal nuggets of information about the album.
Read more on nme.com
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