Taylor Swift’s Folklore collaborators Aaron Dessner and Bon Iver drives streaming gains for both artists.Bon Iver, a musical project of Justin Vernon, features on Swift’s “Exile,” which concurrently bows at No.
2 on Hot Rock & Alternative Songs, No. 6 on the all-format Billboard Hot 100 (both tallies dated Aug. 8) and is the album’s lead single at Triple A radio.
He also contributed instrumentation to “Peace” from the album.In the tracking week ending July 30, consumption of Bon Iver’s catalog of songs jumped 34% to 5.6 million on-demand U.S.
streams, according to Nielsen Music/MRC Data.“Skinny Love,” one of Bon Iver’s breakthrough songs from 2007’s For Emma, Forever Ago, leads the way with 918,000 on-demand streams, up 26%.
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