Sweden’s Way Out West festival adds stage to highlight importance of music in fertilisation

nme.com:

Queens Of The Stone Age, Pulp and Peggy Gou while the sperm and eggs get to work on fertilisation.The festival itself quotes a study from Institut Marquès in Spain that suggests music and vibrations increase the chances of IVF success by five per cent – which is the thinking behind the stage and the event.A press release explains: “This year, Way Out West has added an additional stage to help create future fans of great music by injecting live recordings by the headlining artists into their DNA at the earliest stage possible—before they even develop into foetuses.“In vitro fertilisation (IVF) is a medical procedure that involves joining a woman’s egg and a man’s sperm in a laboratory dish.

It helps millions get pregnant every year. Recent studies show that music improves the fertilisation rate during an IVF process.“So, in collaboration with renowned designer Love Hultén, Way Out West will create a unique, fully functional stage that will play live recordings from Way Out West’s headlining artists for what might be the largest, yet smallest crowd in history: sperm and eggs getting ‘ready to rumble’ in laboratory.

The Future Fan Stage will be placed and activated at the Swedish IVF clinic Eliva in Stockholm.”It’s time to play the numbers game.

18 (!) new acts confirmed for Way Out West – can you spot them?Tickets are selling fast this year! Grab yours for 1, 2 or 3 days straight away or risk not getting one.Tix/Info ––> https://t.co/iUf3bFVXtC pic.twitter.com/mNJxL00LGP— Way Out West (@wayoutwestgbg) May 29, 2024In a comment to NME, festival organisers said: “Way Out West has been around for more than 15 years.