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Starz Marketing Chief Alison Hoffman Promoted To President, Domestic Networks

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deadline.com
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By Peter White Television Editor Alison Hoffman, Chief Marketing Officer at Starz, has been promoted to the newly created role of President, Domestic Networks.

Hoffman will assume some of the operational oversight that Jeffrey Hirsch had a COO, before he was named President and CEO of the premium network in September.

She will oversee domestic network operations including all aspects of marketing and promotion, product development, distribution, analytics and program operations.

Hoffman was one of the executives responsible for launching the Starz app and managing the network’s direct-to-consumer business.

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