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Starz CEO on Female Audience Push: "It's The Right Thing to Do"

17.09.2020 - 07:17

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hollywoodreporter.com

hollywoodreporter.com:

Starz topper Jeff Hirsch says targeting women for his fast-growing premium cable and streaming audience just makes business sense. "We saw as we got more of our data capability that women are really driving our business.

Women and African-American women, and we know it's working. We see it in the explosive growth of our OTT service," Starz president and CEO Hirsch told the virtual Communacopia Conference during a session that was webcast.

The premium pay TV service has women as 11 of the 16 showrunners behind Starz' content pipeline, and five of those creative bosses are women of color.

Top Starz originals include Outlander in its fifth season, the new series Hightown, from producer Jerry Bruckheimer, and P-Valley, from playwright Katori.