Sweden audience reports country Music Latin Sweden

Spotify to Develop Podcast Programming for U.S. Latino Audiences

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hollywoodreporter.com

Spotify has created a team to develop original audio programming for the growing U.S. Latino podcast audience. The Swedish music streaming company, which over the last two years has made a sizeable investment into non-music audio formats like podcasting, will work with Latinx creators to produce both English- and Spanish-language programming.

Javier Piñol, who for the last two years has served as head of studios for Spotify in Latin America, will lead the group. "As we continue to grow we want to make sure we’re developing content that is relevant to our audiences.

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