‘Spider-Man: No Way Home’ Hitting $800M Domestic B.O. Milestone; Notches Record 2.1M+ Digital Sales: How The Pic Changed The Industry’s Mindset

deadline.com:

EXCLUSIVE: Tomorrow, on its 101st day of release, Sony’s Spider-Man: No Way Home will reach the rare domestic box office milestone of $800M, becoming one of only three movies to do so in Hollywood history after 2015’s Star Wars: Force Awakens ($936.6M) and 2019’s Avengers: Endgame ($858.3M).At the same time, Deadline hears that the Tom Holland-Zendaya-Benedict Cumberbatch movie sold 2.1M+ units in the U.S.

during its first week of digital release, the pic made available on March 15. We’re informed on good authority that’s a digital sales industry record for a movie in its first week, ahead of all previous rival titles.

No Way Home debuted on digital platforms 88 days after its theatrical release — a rare pre-pandemic traditional window. Back of the napkin revenue for No Way Home‘s electronic sales is close to $42M, off a $19.99 price.We all know how excited some studios were about experimenting with theatrical day-and-date on their streaming services, whether they were giving the movies away free to subscribers or charging them an extra $30, however, witness the firepower of this fully armed and operational Sony blockbuster, a key, high example that when a studio practices a theatrical window/ancillary business model, the riches are there.

Tee a movie off on a premium format like the big screen gives it automatic luster, thus making it desirable when it becomes available in homes.