Snoop Dogg unveils gin line 26 years after Gin & Juice release
hollywood.comSnoop Dogg has launched his own gin line 26 years after his signature track Gin & Juice debuted.The rapper and entrepreneur has unveiled INDOGGO Gin after working to create a beverage that embodies the spirit of the party anthem.The 48-year-old teamed with Keenan Towns, co-founder of Trusted Spirits, for the venture, which evokes a “laid- back California style”.“I can’t wait for the world to taste my remix on gin!” the star says in a statement. “When I wrote Gin & Juice back in ’94 it was about good feelings and real experiences; it just naturally became a global anthem.
When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”Snoop worked with experts for two years.
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