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Snapchat Plans AR-Enabled Original Series, Strikes Content Deals with Disney, NBCUniversal

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hollywoodreporter.com
hollywoodreporter.comhollywoodreporter.com:

After postponing its in-person partner summit earlier this spring, Snap forged ahead with a virtual version of the event on June 11 during which it unfurled several product and content announcements.

The company’s plans include a partnership with meditation firm Headspace, features to make Snapchat easier to navigate, content deals with Disney, ViacomCBS and the NBA, and a slate of augmented reality-powered original series. “We know this is a difficult and uncertain time, so we’ve rolled out new products and features to support the well-being of Snapchatters, and we want to make a positive difference,” CEO Evan Spiegel said to kick off the Snap Partner Summit keynote. “Close friends are the first line of defense during times of stress,.

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