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Snap Paid Out More Than $250 Million to Snapchat Spotlight Creators in 2021 (EXCLUSIVE)
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variety.comTodd Spangler NY Digital EditorThis year, Snap finally caught user-generated content fever: In 2021, the company has paid out more than $250 million to more than 12,000 creators through its Snapchat Spotlight programs.Of course, Snap’s total payout is tiny compared with YouTube, the 500-pound gorilla in the digital creator economy: According to YouTube, over the three-year period from 2018-20, it paid more than $30 billion to creators, artists and media companies.And Snap actually dialed back its payouts for Spotlight.
When it first launched the TikTok-style video feature in November 2020, the company said it would shell out upwards of $1 million per day in total among Spotlight contributors with top-performing videos.
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