‘Smile’ Grins at Box Office With $2 Million in Thursday Showings
thewrap.comeerily grinning fans at a baseball game or Eichner running down New York City streets with Paul Rudd and a pack of lesbians.
For a comparison for “Smile,” Universal and Blumhouse’s “The Black Phone” from this summer, another original horror film, managed $3 million in its Thursday previews before opening to $23.6 million. “Smile” is expected from independent trackers to land somewhere in the low to mid teens.
As for “Bros,” the movie is historic for its fully LGBTQ+ cast, making any sort of box office comparisons exceedingly difficult.
But the Scarlett Johansson R-rated comedy “Rough Night” from summer 2017, which also had a similar budget of roughly $20 million, made $700,000 before eventually making $8 million in its opening weekend. “Smile” stars Sosie Bacon, Jessie T.
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