Paramount’s horror movie Smile struck up $2M in Thursday night previews that started at 7 p.m., a figure that’s just above M.
Night Shyamalan’s Old from summer 2021, which did $1.5M in its previews, and just under Universal/Blumhouse’s Black Phone Thursday previews which were $3M in June.
Paramount is expecting a high-teens start this weekend, while it won’t be shocking if Smile exceeds $20M. Black Phone opened to $23.6M.
Critic reviews on Rotten Tomatoes forthe new pic stand at 78% fresh, still good for a horror film. The movie from writer-director Parker Finn sits at 82% with RT audiences, which is very good.
Read more on deadline.com
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