NPR, he learned an “an important lesson” about transparency from the Big Machine deal about keeping artists in the loop. “I learned an important lesson from that.
So when I ended up selling our company recently to HYBE, I told myself this time around, everyone is going to participate. Everyone’s going to know,” he said. “And obviously, I was under NDAs then, too.
So when I did that deal that you’re referring to with Big Machine, I was under a very strict NDA with the gentleman who owned it, and I couldn’t tell any artist.
I wasn’t allowed to. I wasn’t legally allowed to.” Braun did not refer to Swift by name in the interview, instead calling her “the artist you’re referring to,” as he explained that, based on a letter “that’s out there publicly,” he believed Swift had opted out of buying back her own masters.
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