Sacha Baron Cohen has yet another alter ego, and as always it’s hilarious. In a new ad campaign for Uber Eats Australia, the British comedian debuts his latest creation, a tennis umpire at the Australian Open.
Described in a voiceover as a umpire “of questionable intentions,” he’s “not bound by rules, regulations or codes. He’s an anomaly in the sporting fraternity.
And the Australian Open will never be the same. Sporting a bushy moustache and blonde wig, Cohen’s ump ignores the game that’s going on and instead scrolls through his phone.
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