Ryan Reynolds’ Maximum Effort Enlists Sarah McLachlan For Bolt’s ‘Very Unimportant Message About Online Shopping’
etcanada.comSarah McLachlan’s SPCA ad about the plight of animals is the stuff of legend and countless tears. Now, Ryan Reynolds’ Maximum Effort ad agency is teaming up with checkout tech company Bolt for a new ad.
In the spot, McLachlan cheekily pays homage to the original PSA, which raised over $30 million for the animal welfare group.
Unlike the original SPCA ad, the Bolt ad is “a very unimportant message about online shopping from Sarah McLachlan,” Maximum Effort jokes. READ MORE: Kelly Clarkson Performs Stunning Cover Of Sarah McLachlan’s ‘Adia’ McLachlan’s new ad is raising awareness for the 70 per cent of online shopping carts that are abandoned in the checkout process.
McLachlan explains Bolt’s one-click checkout technology rescues those abandoned carts by making the sales process simple, forgoing the usual assortment of forms required for purchases.
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