Ronnee Sass, the always upbeat publicist who was instrumental in the development and execution of promotional campaigns for Warner Bros.
Home Entertainment classics during Hollywood's DVD heyday, has died. She was 72. Sass died Saturday in Los Angeles after a long battle with leukemia, her husband, Evan Diner, announced.
Sass joined Warner Home Entertainment in 1995 and was named vp publicity and promotion for the studio's theatrical catalog division in 2006 during an era in which DVD sales often surpassed theatrical grosses.
Read more on hollywoodreporter.com
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