Nearly a decade after fronting the launch of cable TV network El Rey, filmmaker Robert Rodriguez is taking its operations into the streaming realm.In a deal with Cinedigm, which operates a portfolio of targeted streaming offerings like the Bob Ross Channel, Fandor and the Dove Channel, El Rey will continue to have a 24-7 live presence.
Distribution partners have not been announced, but targets will include smart-TV and connected-TV platforms and streaming outlets like Pluto and others offering bundles of free channels.At the beginning of its new phase, the streaming outlet will be less widely available than when it was at its cable peak, when it reached 40 million U.S.
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