Star Trek or Barbarella, or Star Wars or Black Mirror.” Along with impressive packaging, Grande prioritized making the line completely and cruelty-free. “[These formulas] took a lot of back and forth, a lot of rounds of going to the lab and me over-expressing myself, as always,” she says. “Working with these incredible artists, scientists, geniuses at the labs to get it where it needs to be.
Vegan, smells delicious, lasts over a long time.”It turns out, the hardest part about creating a beauty line isn't testing products, or conceptualizing packaging, or countless meetings in the lab over the past two years—it's keeping said beauty line a secret. “I was on tour [when we started this] and it was very secretive,” Grande says. “It has been the.
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