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Philo And Best Buy Team For Streaming Promotion In A First For Major Retailer

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deadline.com

Dade Hayes Finance EditorBest Buy has formed a strategic partnership with streaming TV bundle purveyor Philo, the first such teaming in the electronics retailer’s history.Philo subscribers can get one month of Philo free with purchase of certain streaming devices, smart TVs and antennas at Best Buy.

Alternatively, those signing up for a Philo subscription either in stores or online through Best Buy will get 50% off their first month’s bill.It is Philo’s first partnership with a major brick-and-mortar consumer electronics retailer.

As streaming has exploded in recent years, partnerships with wireless companies and other major points of distribution have been common for streaming players.

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