Suddenly it’s The Season: Major films are opening, the machinery of hype is heating up, the screening schedules are intense — even the DVD screeners are piling up.Well, maybe not.
Not unless you’re a critic. Or an influencer. “This is like Vegas without the slots,” observed one awards guru about the abolition of screeners.The most important question of The Season, of course, is: Will filmgoers buy tickets?
Or will inertia set in – the sort of “blah” attitude that has crippled the Oscars?The Motion Picture Academy, for one, is doggedly fighting the blahs, sending out urgent reminders to its members via emails and phone messages.
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