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Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Josh Goldstine
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Cameron Curtis Named Warner Bros EVP Worldwide Digital Marketing
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deadline.com
deadline.comEXCLUSIVE: Cameron Curtis has been upped to EVP of Worldwide Digital Marketing at Warner Bros. Since being named EVP, Curtis has restructured the group into three teams focused on social creative, talent and influencer strategy, and digital partnerships.
The new digital marketing structure put in place creates teams of specialists with a mandate to innovate and amplify every stage of Warner Bros.’ theatrical marketing campaigns.
Warners is known for working with creators and influencers in new and innovative ways. Stats show that 60% of consumers purchase their products when recommended by a creator or influencer.
The studio is looking to continue to harness that as they spread the word on their theatrical slate via social media talent.
Read more on deadline.com
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