K.J. Yossman Warner Bros. Pictures has implemented a new “always-on” marketing strategy by promoting Danielle Bekas and Charlie Coleman to executive VPs of international marketing.Bekas is based in Burbank while Coleman is in London, ensuring that Warner Bros.
Pictures is effectively running a 24-hour marketing operation to support film releases and filmmaking partners across a range of markets worldwide.Bekas and Coleman will focus on “creating and executing innovative and strategic international campaigns working across all departments of the marketing organization,” the company said.Josh Goldstine, president of worldwide marketing at Warner Bros.
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