Peloton Says It Didn’t Authorize ‘Billions’ Heart-Attack Scene Featuring Its Bike
thewrap.com@onepeloton to get people talking, but to be clear, we did *not* agree for our brand or IP to be used on @SHO_Billions or provide any equipment,” Peloton tweeted on Monday. “As the show itself points out, cardio-vascular exercise helps people lead long, happy lives.”We get TV shows want to include @onepeloton to get people talking, but to be clear, we did *not* agree for our brand or IP to be used on @SHO_Billions or provide any equipment.
As the show itself points out, cardio-vascular exercise helps people lead long, happy lives.With the help of Ryan Reynolds, the Big scene was initially spun off into a Peloton ad, which seemed to make all parties happy.
That is, until Noth was accused of sexual assault by multiple women. The ad was pulled and Noth was edited out of the “And Just Like That…” finale. (Noth has denied the accusations).Sunday was the Season 6 premiere for “Billions.” Big died at the end of the “And Just Like That…” series premiere in December.It’s been a rough few months for Peloton.
As a matter of fact, for shareholders, it’s been a pretty rough year. See the exercise-equipment’s stock trend line below.Shares were trading nearly six times higher a year ago.Starring Giamatti, Corey Stoll and Maggie Siff, “Billions” was created by and is executive produced by showrunners Brian Koppelman and David Levien.
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