Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
Oscar Winner Ben Proudfoot and Publicis Sapient Launch Impact Films, Social Good Documentary Initiative (EXCLUSIVE)
variety.comAngelique Jackson Academy Award-winning director Ben Proudfoot (“The Queen of Basketball”) and digital business transformation company Publicis Sapient have partnered to launch Impact Films, a short film series designed to showcase technology “as a force for good.” The three-part film series uses short documentary to show technological advancements through the lens of a person whose life was impacted, using the Oscar-winning expertise of Proudfoot and his company Breakwater Studios.
Take the social good initiative’s debut project, “Never Done,” as an example. The 16-and-a-half-minute film tells the story of Kersten, a single mom from Charlotte, N.C., who was forced to quit her job amid the COVID-19 pandemic because of a lung disease diagnosis and found herself and her two young daughters just days away from eviction.
It was Publicis Sapient’s client DreamKey Partners that ultimately saved the day via a new digital platform that delivered critical government-mandated financial assistance to Kersten and tens of thousands of families like hers in the nick of time.
In a Zoom call with Variety, Publicis Sapient’s CMO Teresa Barreira and Proudfoot traced the origins of the documentary. The idea began with Barreira, who in July 2021 was looking for a different way to frame the company and its clients’ impact on the world. “It was really about bringing humanity to technology and meaning to the work.
Read more on variety.com