Oscar Winner Ben Proudfoot and Publicis Sapient Launch Impact Films, Social Good Documentary Initiative (EXCLUSIVE)
Angelique Jackson Academy Award-winning director Ben Proudfoot (“The Queen of Basketball”) and digital business transformation company Publicis Sapient have partnered to launch Impact Films, a short film series designed to showcase technology “as a force for good.” The three-part film series uses short documentary to show technological advancements through the lens of a person whose life was impacted, using the Oscar-winning expertise of Proudfoot and his company Breakwater Studios. Take the social good initiative’s debut project, “Never Done,” as an example. The 16-and-a-half-minute film tells the story of Kersten, a single mom from Charlotte, N.C., who was forced to quit her job amid the COVID-19 pandemic because of a lung disease diagnosis and found herself and her two young daughters just days away from eviction. It was Publicis Sapient’s client DreamKey Partners that ultimately saved the day via a new digital platform that delivered critical government-mandated financial assistance to Kersten and tens of thousands of families like hers in the nick of time.