One Third of Quibi Subscribers Say They Plan to Drop Streaming Service in Next 3 Months
thewrap.comAlso Read: Pete Hamill, Legendary New York Journalist, Dies at 85One factor inhibiting Quibi’s growth is that it’s one of several streaming on-demand services users pay for — Kantar’s data found that the average Quibi subscriber also subscribes to about 5 other SVOD platforms.
That’s compared to the average market rate of three subscriptions per person, and is “unlikely to be sustainable,” Kantar noted.In June it was reported that Quibi was on track to fall far below its projected subscriber count this year — the short-form streaming service is expected to have 2 million or fewer paying subscribers by the end of 2020.Katzenberg told the New York Times in May that he blamed the company’s lackluster consumer interest and launch hiccups mainly.
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