variety.com
Jem Aswad-Senior
USA
pandemic
reports
2020
Jem Aswad-Senior
USA
North American Concert Industry Lost $30 Billion in 2020
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variety.com
variety.comJem Aswad Senior Music EditorThe North American live events industry lost more than $30 billion in 2020 due to the global pandemic, including $9.7 at the box office, according to the year-end report by Pollstar, the leading live-entertainment industry trade publication.At the top of the year, the industry was projected to hit a record-setting $12.2 billion at the box office in 2020, but instead incurred $9.7 billion in Boxoffice losses after the industry effectively shut down completely in March.The projected $30+ billion figure includes unreported events, ancillary revenues, including sponsorships, ticketing, concessions, merch, transportation, restaurants, hotels, and other economic activity tied to the live events, according to the.
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