statement Thursday evening, “Matthew’s passion for esports and gaming combined with his deep understanding of brands and sponsorships make him the ideal leader for esports at Nielsen.”Also Read: 'The Last of Us Part II' Sells 4 Million Copies, Breaks PlayStation RecordYazge has filled several roles in his nine years working for Nielsen, but his main focus was generating commercial sales and sponsorships in fashion and branded entertainment markets.“In this new role, I look forward to tapping my deep understanding of brands and their needs to help them understand the high value of the hard-to-reach esports fanbase and massive opportunities to align with content and major players to meet marketing objectives,” Yazge said.When New York Gov..
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