Todd Spangler NY Digital EditorKevin Mayer traded mouse ears for TikTok’s teen memes — and he’s very excited to be leading the rapidly exploding short-form video service, whose mission, he said, is to spread “joy and creativity.”Mayer last month announced his exit from Disney, where he had led the Direct-to-Consumer and International segment, to become CEO of TikTok.
His departure didn’t surprise Disney watchers — after he didn’t get the CEO nod to replace mentor Bob Iger — but his arrival at the teen-skewing social video company TikTok was unexpected.“I was doing great things at Disney,” Mayer said, speaking Thursday on a Creatv University webinar led by Creatv Media founder/CEO Peter Csathy.
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