Anthony D'Alessandro Editorial Director/Box Office EditorRefresh for updates: Disney/20th Century Studios’ New Mutants got an early jump on the weekend last night, grossing $750K in a pandemic marketplace where only 62% of all movie theaters are open.Studios have often said that preview figures aren’t perfect indicators of the weekend box office.
I beg to differ: It was more predictable during pre-pandemic times. Now, we don’t know what to expect. One of the reasons why Disney is leading with this movie as theaters reopen is because research shows that the 18-34 crowd is more open and eager about returning to cinemas.Some of the Thursday night comps that Disney is looking at for New Mutants include Stuber ($750K, $8.2M opening), Strangers:.
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