Eduardo Acuna, who’s kept a low profile since taking the top job at Cineworld last summer, took a bow in NYC this week to showcase the world’s largest 4DX auditorium at the renovated Regal Times Square.
The exhibitor partnered with CJ 4DPLEX, a cinema tech innovator of cutting-edge formats like this one that uses immersive audio, motion (the seats move, a lot), environmental effects like water, wind and lightning.
It’s the biggest 4DX auditorium in the word with 296 seats, more than double the average, 60-foot screens, fog machines and rainstorm fans.
Renovations to the former flagship started years ago but accelerated over the past six months. “We needed to open this. We had already put so much money into it.
Read more on deadline.com
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