Also Read: Newsmax Whiffs in Nielsen Ratings Debut, Averages Just 21,000 Viewers in First Week“Throughout this crisis, out-of-home audiences have been particularly hard hit, with estimates falling by as much as 60%,” Nielsen wrote. “Fall 2020 is not the ideal time to integrate this measurement into currency.” Nielsen will continue to offer out-of-home viewing as a “standalone service.” A new implementation date for the OOH viewing “has not be determined,” Nielsen said in a note to clients.Cunningham argued that since Nielsen is contradicting itself by continuing to offer OOH data as a standalone service and claimed that OOH has been relatively stable during the pandemic.
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