Todd Spangler NY Digital EditorAre you feeling lucky? Netflix is officially bringing “shuffle play” to customers worldwide this year — letting subscribers turn over the decision of what to watch next to the streamer’s algorithms.Netflix announced plans to roll out the feature, which it has been widely testing on connected TV platforms since last summer, to all customers in the first half of 2021.
The news was tucked into the streaming powerhouse’s Q4 results, which blew past subscriber-growth forecasts to net Netflix a record 36.6 million new paid streaming members in 2020.In explaining why Netflix is launching “shuffle play” as a permanent feature, COO and chief product officer Greg Peters said that sometimes users come to the service.
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