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Netflix to Cut Streaming Video Bit Rates in Europe, Aiming to Reduce Bandwidth by 25%

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variety.com
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Netflix has agreed to temporarily reduce video quality of its streaming service in Europe, reducing bit rates for the next 30 days at the behest of the European Union in order to ease the load on internet networks in the region.

The move came after EU Commissioner for Internal Market Thierry Breton, in discussions with Netflix CEO Reed Hastings, urged the company the company switch to standard-definition video to ease congestion on networks during the coronavirus pandemic “Following the discussions between Commissioner Thierry Breton and Reed Hastings — and given the extraordinary challenges raised by the coronavirus — Netflix has decided to begin reducing bit rates across all our streams in Europe for 30 days,” a Netflix spokesperson said

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